Frankenstein an Ill Tempored Scientist essays

Frankenstein an Ill Tempored Scientist essays The aggressive competition in todays marketplace is compelling companies to find new ways to maintain their customer base and at the same time to expand upon it. Retention of customers is paramount to the success of any company. It costs five to six times more to acquire a new customer than it does to keep an existing one. A powerful way to increase the retention of customers is to institute a Customer Satisfaction Program. It is through this need that I have conducted my research on the benefits of a Customer Satisfaction Program. Research was conducted at the St. Albert Public Library as well as through the Internet. Although most of this research proved to be positive for the benefits of a Customer Satisfaction Program, some critics claim that this type of program requires too much of the companys resources to be used in maintenance of a program. (Loyalistics.com White Papers) Customer Satisfaction Program Defined A Customer Satisfaction Program is a company wide program encompassing all employees in the building of strong customer relations through adding value to products and or services offered to the customer. (Davidow Establishing a Customer Satisfaction Program To retain customers through a Customer Satisfaction Program, a company must spend resources to: Ø identify their customers needs and expectations Ø identify the needs and resources of employees Ø establish a measuring tool to gauge the success of the program. Identify Customer Needs and Expectations Identifying the needs and expectations of a customer allows the company to set standards suitable for the customer. Putting the interests and needs of the customer first will create loyal custo ...